Content Services for Interior Designers is Broken.

We’re building Canny to reimagine marketing content services for interior designers & decorators.

I’ve been working with interior designer clients all across the world since 2016. Over the last five years, I’ve learned many things about their businesses — how founders approach brand building & content marketing, what are the bottlenecks, and where it is failing.

Following are some of my observations:

• Most founders/entrepreneurs in the interior design space start out and try over and over again to show up regularly on their social media handles, maintain brand visual consistency, create professional-grade content pieces and distribute. They understand the importance, they want to do it regularly, but gravity pulls them away. Why?

• Founders usually don’t set time aside for these content creation and branding activities. These things easily take up several hours, weekly.

• But hey! they are founders. They are like juggling with 100 other things. And, many of these other things are always more urgent than branding activities, social media presence - quite understandably so.

• Then, why not delegate these tasks to an agency or to full-time/part-time employee/s? No prize for guessing why; These options cost anywhere between $500 to $5000 per month, which is totally out of the question due to cashflow constraints.

TL;DR: Time & Money situations are the real spoilsports here.

I’ve been thinking about this a lot. Along with my team, we’ve had over 120 one-to-one conversations with interior design business owners and conducted relevant research. We’ve imagined a way to address these "spoilsports" — to fix marketing content services for so, so many of you folks.

Introducing Canny - a super affordable done-for-you marketing content platform.

• 'Done-For-You' - addresses your TIME situation. With Canny's readymade content templates, all your content creation tasks take less than 10 minutes.
• 'Super-Affordable' - addresses your MONEY situation. Canny package plans are very affordable. Cancel anytime. Zero obligations.

Canny is a powerful marketing content platform built specifically for small and medium-sized interior design business owners. Canny's ginormous content libraries come in handy and act as pocket swipe files' repositories when creating various types of content pieces targeted at every different step in your customers' buying journey. Our content library has a vast variety and quantity of content pieces neatly tagged and organized. If you want to get results with your marketing, it's vital to show up consistently across channels; social media, email, ads, printable, etc. Canny is a one-stop-shop solution for all your content marketing collateral needs.

--- Shankar Shethe

Chief Evangelist @Canny.

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